Most sellers ask one question first: “What do you charge?” That matters, but it is only one part of the decision.
Before signing with an estate agent in Ireland, ask the 10 questions below so you can compare options properly and avoid expensive surprises later.
Quick answer
The best agent is usually the one with the clearest plan, strongest local evidence, and fairest terms, not automatically the cheapest fee or highest valuation.
Question 1: What similar homes have you sold recently in my area?
Why ask: You need proof they can sell homes like yours, not just general claims.
What good looks like: Specific examples, nearby comps, and clear outcomes.
Question 2: What asking-price strategy do you recommend, and why?
Why ask: Overpricing can kill momentum. Underpricing without strategy can leave money on the table.
What good looks like: A recommended range backed by sold-price evidence and buyer demand context.
Related guide: How to Search the Irish Property Price Register Like a Pro.
Question 3: What exactly is included in your fee?
Why ask: Two agents can quote similar percentages but include very different service levels.
What good looks like: Written detail on viewings, negotiation, and progression support after sale agreed.
Question 4: Are your quotes inclusive or exclusive of VAT and marketing costs?
Why ask: VAT and outlays can materially increase your total cost.
What good looks like: A written all-in euro estimate with no hidden assumptions.
Related guides:
- How Much Do Estate Agents Charge in Ireland? (2026 Averages)
- Do You Pay VAT on Estate Agent Fees in Ireland?
- Cost of Selling a House in Ireland 2026
Question 5: Which contract model are you proposing (sole agency or multi-agency)?
Why ask: Your agency model affects cost, communication, and control.
What good looks like: A clear explanation of why the model fits your property and market.
Related guides:
Question 6: What are your tie-in, termination, and withdrawal terms?
Why ask: You need to know how easy it is to switch if performance is poor.
What good looks like: Transparent contract language in plain English, with timing and fee triggers clearly explained.
Question 7: How do you qualify buyers and manage offers?
Why ask: The highest offer is not always the best offer if funding is weak or chain risk is high.
What good looks like: A process for checking finance, chain position, and buyer readiness before accepting terms.
Question 8: How often will you update me, and what happens after sale agreed?
Why ask: Many sales lose momentum after sale agreed because communication breaks down.
What good looks like: Scheduled update cadence and clear ownership of follow-up through conveyancing milestones.
Related guides:
Question 9: What should I fix before launch, and what should I leave alone?
Why ask: Smart prep can improve demand, but over-spending before launch can hurt your net result.
What good looks like: Practical priorities based on buyer expectations in your local segment.
Related guide: BER Ratings Explained.
Question 10: What full cost stack should I budget beyond agency fees?
Why ask: Your true outcome is net proceeds after all selling costs, not just agent commission.
What good looks like: A realistic budget view that includes legal and tax context before you commit.
Related guides:
- Selling a House in Ireland: Tax, CGT and Exemptions
- Documents Needed to Sell a House in Ireland
- How to Sell a House in Ireland: Complete 2026 Guide
Simple scorecard (use this when comparing agents)
Score each agent from 1 to 5 on each point:
- Local evidence and valuation quality.
- Fee transparency and all-in value.
- Contract fairness and flexibility.
- Offer handling and negotiation process.
- Communication quality and speed.
The highest combined score is usually your best decision.
Common mistakes to avoid
- Choosing on fee alone.
- Choosing the highest valuation with no evidence.
- Signing without reading tie-in and termination clauses.
- Ignoring communication quality during the interview stage.
FAQ
How many agents should I interview before signing?
Usually at least three, so you can compare approach, costs, and contract terms properly.
Should I always choose the lowest commission?
Not always. A stronger process can produce a better net result, even with a slightly higher fee.
Can I negotiate contract terms before signing?
In many cases, yes. Commission, tie-in length, and marketing scope are often negotiable before you commit.
Next step
When you are ready, use AgentCompare.ie to compare local PSRA-licensed estate agents and choose with clearer evidence.
Related guides
- How to Choose the Right Estate Agent in Ireland
- Sole Agency vs Multi-Agency in Ireland
- Estate Agent Fees in Ireland (2026)
- Seller Guides Hub
Note: This guide is general information only and not legal, tax, or financial advice. Confirm details for your own sale with your solicitor and tax adviser.
